About Miele
Since Miele was founded in 1899, the company has remained true to its Immer Besser brand promise, doing all it can to be ‘forever better’ than its competitors and ‘forever better’ than it already is. Miele translates this for customers as having the peace of mind to know that choosing Miele is a good decision – and probably the decision of a lifetime!
Miele outlines six reasons for choosing its products – quality, technology, convenience, design, service, brand – and supports its built-to-last ethos by being the only manufacturer in its area of industry to test products, such as washing machines, tumble dryers, dishwashers and ovens, to the equivalent of up to 20 years’ use.
The Immer Besser brand promise, with its focus on creating meaningful inventions, aiming for extraordinary and considering every detail, will be at the centre of the Leading Edge development journey.